![]() Then enter your domain name and click on the Start Audit button.Ĭonnect your Google Analytics account to Semrush right from the start. To get started, click on the Content Audit menu item in the top left corner. With Post Tracking, you can set the tool to monitor posts from this point forward and notify you of changes. Content Audit reviews all of your existing content and tells you the current status of your SEO and content along with recommendations of what’s good, bad, and needs to be fixed. Semrush’s Content Analyzer has two tools – Content Audit and Post Tracking – to help you figure out your starting point. Semrush helps you actually make changes such as updating, merging, or removing pages. But this part of the process isn’t just about getting information. So don’t rush past this part to get to what you think is “the good stuff” – great content starts with understanding where you are today. Often you can improve your results with some simple tweaks to your current content. You need to first understand what you’ve done right and how you can improve what you are already sharing with your audience. It doesn’t do any good to just start creating more content. Finding Out the Strengths and Weaknesses of Your Current Content You will then be on the Content Marketing Toolkit dashboard. Open Semrush, log in, and then select the Content Marketing Toolkit from the menu in the top left corner. And since we know you need to focus on getting stuff done, we’ve organized the guide based on your to-do list. So we decided to dig in and create a guide that gives you the information you need to do your job as a content marketer. So instead of trying to figure out what sections are important to you, you can simply go to the Content Marketing Toolkit and get to work.īecause SemMrush does so many different things, it can be a little overwhelming – OK, a lot overwhelming. Let’s face it – what you need from it as a content marketer is different from what someone in advertising may need. This makes a ton of sense to us and is one of our favorite parts of the tool. One of the best features of the tool is that it is organized into toolkits – SEO, Advertising, Social Media, Content Marketing, Competitive Research, and Management – based on your role. Get Started with Semrush Now What, Exactly, Is Semrush? (And What Isn’t It?)įirst and foremost, Semrush is an SEO optimization tool. Why? Because all data – social media, SEO, views, clicks, and everything else under the sun – is shared with the other tools. Not only does this mean less to learn and manage, but you also get a more accurate picture of your content. Many content marketers are turning to Semrush because it’s a bunch of toolkits that all work together in a single platform. The last thing you need is 78 gazillion different tech tools to do your job. And even if you get that far, your job still isn’t over – then you need to convert the readers to at least warm leads, but hopefully new customers. You then need to make sure that the right people find your content using both search and social media. You have to get so many parts of the puzzle correct – pick topics that people care about, select the right format for the piece of content, and then actually create something interesting and relevant.Īnd your job isn’t over after this process. What, Exactly, Is Semrush? (And What Isn’t It?) Finding Out the Strengths and Weaknesses of Your Current Content Coming Up with Awesome Ideas for Content Find the Right Keywords to Target Writing Great SEO Content Improving Your SEO One Final WordYour job as a content marketer is hard. ![]()
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